Repurpose Your Podcast Like a Pro: Turn Episodes Into Blog Posts That Rank

Your podcast is already packed with great content—so why not make it work harder for you?

Most podcasters think of their show as just an audio (or video) experience, but that’s leaving a huge opportunity on the table. 

Turning your episodes into blog posts not only boosts discoverability through SEO but also creates an entirely new way for people to engage with your content—including those who may never hit play on a podcast but will gladly read an article.

Here’s how to turn your podcast into a blog post that actually brings in traffic and new listeners.

How to Take Over The World’s podcast website - a great example of blog post repurposing.

Step 1: Start With the Right Episode

Not every podcast episode makes a great blog post. Pick one that translates well to text—something with strong takeaways, an engaging story, or a clear structure.

The best episodes to repurpose are:

✔ Evergreen topics – Content that won’t feel outdated in six months.

✔ High-performing episodes – If listeners loved it, readers probably will too.

✔ How-to or educational episodes – Step-by-step insights work well in written form.

Episodes that are mostly casual banter or meandering conversation? Probably not your best bet.

Another great example of a podcast episode blog post from Peter Attia.

Step 2: Transcribe, But Don’t Just Dump the Transcript

First, start with a transcript of your full episode. 

Yes, you’ll want a transcript. No, you don’t want to just copy and paste it as your blog post.

Bonus tip: If you’re episode’s already live, you can use a YouTube video transcriber like Tactiq.io

If the episode’s not live yet, use a tool like Premiere Pro’s text-based editing, Otter.ai, Descript, Riverside, etc. (there’s a ton of transcription tools out there) 

Huberman Lab also crushing it with their podcast episode blog posts.

Step 3: Shape It Into a Blog Post That Works

Once you’ve got your episode transcript, it’s time to turn it into a blog post 

A good podcast blog post isn’t just copying and pasting a transcript —it’s an article which means:

1. Start with a hook. Why should someone read this? What problem does it solve?

2. Break it into key sections. Use subheadings to structure the content (think: “3 Lessons from [Guest Name] on [Topic]”).

3. Cut the fluff. Remove filler words, tangents, or anything that doesn’t work in writing.

4. Add value beyond the episode. Embed links, summarize key points, and provide context where needed.

If you had a great guest, include a short bio or key insights they shared. Make it scannable, engaging, and easy to read.

Bonus tip: Use AI to speed up the process. ChatGPT can take your transcript and summarize it, suggest article structures, or even rewrite sections to make them more engaging.

Try prompts like:

“Turn this transcript into a blog post with clear sections and takeaways.”

“Summarize this interview into three key lessons for a blog post.”

“Make this conversation sound more like an article.”

Step 4: Optimize for SEO (Without Making It Sound Robotic)

Google loves written content, but SEO is more than just stuffing in keywords. 

Here’s how to do it right:

✔ Use a keyword-rich title – “How to [Do X]” or “Lessons from [Guest]

 on [Topic]” work well.

✔ Write a strong meta description – This is the short preview that shows up in search results.

✔ Use internal and external links – Link to past episodes, related blog posts, or relevant sources.

✔ Make it easy to read – Short paragraphs, bullet points, and subheadings help.

Step 5: Add Media to Keep It Engaging

A wall of text isn’t exactly inviting. Here’s what helps:

• Embed the podcast episode. Let readers listen along. If you have video content, you can also embed clips from YouTube or Spotify to drive more engagement.

• Use images or infographics. Summarize key points visually.

• Include pull quotes. Highlight the most interesting or thought-provoking parts of the episode.

Another great example from Tim Ferriss.

Step 6: Publish and Promote

Once your blog post is ready, don’t just post it and hope for the best. Share it across all your channels:

✔ Your email list – Let your subscribers know there’s a new piece of content.

✔ Social media – Turn key takeaways into Twitter threads, LinkedIn posts, or Instagram carousels.

✔ Your show notes – Link to the blog post in your podcast episode descriptions.

Final Thoughts: More Content = More Discoverability

Repurposing your podcast into blog posts isn’t just extra work—it’s extra reach.

You’re giving your content a second life and reaching an entirely new audience that prefers reading over listening. Plus, every well-optimized blog post gives Google another way to send traffic your way.

And if writing isn’t your thing? We can help turn your podcast into blog posts for you. Just send us your latest episode, and we’ll handle the rest.

Want to make this happen? Let’s talk: book time with us here.